Clarity for complex organisations

Translating ideas into considered, credible design that aligns with organisational goals and communicates clearly.

Close-up of a display with a portion of text that says "Jane Hassall Creative" on a brown background.

Jane Hassall is a brand and design specialist with 15 years’ experience working with leading Australian organisations.

Her work sits between strategy and design, bringing structure, clarity and visual rigour to communications that need to hold up in complex environments.

Services

Focused on clarity, consistency and alignment across brand and communications.

Jane works across brand, communications and creative direction, supporting organisations to develop clear, consistent and well-resolved visual outcomes.

Brand

Brand strategy

Identity systems

Logo development

Brand refresh and evolution

Communications

Reports and publications

Presentations and proposals

Capability statements

Templates and document systems

Wayfinding and signage

Creative Direction

Art direction

Spatial brand expression

Colour and typographic systems

Visual frameworks and guidance

  • Computer monitor displaying a document titled 'Innovate Reconciliation Action Plan April 2024 - April 2026' with colorful Aboriginal art and the 'MULTIPLEX' company logo at the top right corner.

  • Open booklet titled 'Why Literacy?' with an image of an indigenous man wearing headphones and an orange shirt on the right page, and text and icons explaining the importance of literacy on the left page.

  • Computer monitor displaying a webpage with various devices including a laptop, smartphone, and tablet, showing a news article or advertising content.

Contact

Available for select projects and ongoing engagements.